“Wipefy” your business with a limited investment: new horizons for cosmetic masks and wipes packaging

In the personal care sector, producers of creams and lotions now have a unique opportunity to diversify and enhance their businesses. One rapidly expanding product category is wet wipes: commonly used for makeup removal, disinfecting, or deodorizing. Available in packs of different formats, these wipes have become popular for home use, while single-use varieties are highly valued for both domestic and travel needs, providing practicality and convenience.

The growing “wipefication” (meaning the process of adapting lotions for use in wet wipes, transforming them into convenient solutions for various purposes) of skincare has also fueled another trend in the beauty industry – cosmetic masks. These masks, available as face sheets or gloves for hand and foot care, are typically packaged as singles in four-seal sachets. However, evolving consumer habits around skincare routines are encouraging manufacturers to rethink packaging formats.

With IMA Teknoweb’s advanced converting and packaging technologies, businesses can introduce weekly, monthly, or single-use cosmetic mask and wipe packs, broadening product offerings with minimal investment.

Flexible and scalable packaging solutions

Monthly packs, for instance, allow customers to plan comprehensive skincare routines, fostering stronger brand loyalty. IMA Teknoweb’s flexible solutions offer scalable and tailored production systems that adapt to dynamic market demands.

Our machinery portfolio accommodates production speeds ranging from 100 to 300 products per minute, meeting diverse manufacturing requirements. One of IMA Teknoweb’s key strengths is customization: final products can be cut, printed, and folded into various shapes and designs to suit specific branding and packaging needs. Additionally, wipes can be processed either dry or pre-lotioned.

For manufacturers looking to scale up, machine upgrades that enhance speed and volume are available.

Sustainable packaging and plastic-free solutions

Another significant advantage of IMA Teknoweb’s technologies is the capability to process compact, sustainable packaging. As consumers increasingly prioritize environmentally friendly products, brands that adopt sustainable packaging solutions gain a competitive edge and strengthen their eco-conscious market positioning.

How to get started

Interested in integrating these solutions into your production line? Contact us today or visit our dedicated wipes page for detailed information and practical insights to help you embark on this exciting expansion.