IMA is loading

The fine art of roasting: Alps Coffee partners with IMA to expand its production.

The renowned Italian brand, Alps Coffee, nowadays, the leading coffee roasting company in the region of the Italian Alps, has chosen IMA for its production expansion project.

Stefan Schreyögg, fourth generation at the helm of Alps Coffee, tells how the company has increasingly specialized in the fine art of roasting and export business.

“Alps Coffee is a traditional family-run roasting company. The history of the roastery dates to 1890, when my great-grandfather, the merchant Josef Schreyögg, established a specialty shop with colonial goods and coffees from all over the world. In the 1980s the company increasingly specialized in coffee production and the export business” says Stefan Schreyögg.

“Today, our roasting company produces a wide range of high-quality coffee. Our fine blends are gently roasted in a single-origin slow roasting process: from delicious espresso blends, special compositions for fully automatic machines and filter coffees to practical pods, our range offers products to suit every taste and every method of preparation. Numerous certifications in organic, fair-trade and food safety make us a modern roastery with a respectful approach to our environment” Schreyögg says.



Highest quality and consistency are key.

Recently, Alps Coffee has achieved significant business growth by leveraging its international experience and competence in coffee roasting, with an intensification of global distribution channels. It was the ideal time to expand global production capacity while maintaining the highest quality standards.

When it was looking to expand its production plant, the company needed technology that would guarantee the quality and consistency of its product, while also delivering improvements in terms of energy efficiency. After examining the market and evaluating all options available, the leading coffee company decided in favor of a direct partnership with IMA Petroncini, finding in the leading roasting machines manufacturer the ideal technical supplier for their needs.

“We profoundly believe in the highest quality. For us, top quality is not just a promise, but our creed. Over the decades, our family business has developed its own four-level quality model which knows no compromise, when it comes to perfection in the cup. We focus on premium-quality raw coffee, long roasting of single-origin coffees, individual composition of flavors and ongoing quality control. That’s why, when it came to upgrading the roasting technologies, IMA Petroncini’ TMR technology captured our attention for its high-quality manufacture, great flexibility, and reliability to succeed unlimited roasting profiles” says Stefan Schreyögg.

A partnership between two long-experienced companies in the coffee industry.

Alps Coffee partnered with IMA Petroncini to expand the company’s production with a complete, modern, and high-capacity coffee roasting plant. The solution Alps Coffee required was a high-technological drum roasting machine combined with a green and roasted coffee plant able to process a large volume of production.

“IMA Petroncini is a very successful and reliable partner, a company that combines its long experience in the sector with its vision focused on innovation and sustainability: the perfect partner for us. We required a modern roasting plant with a large capacity, and its solid company know-how and expert consultancy in plant engineering convinced us to launch the new project with IMA.”

“After multiple tests on Petroncini TMR lab roaster at the IMA Coffee Lab, we decided to validate the partnership at 360° with the purchase of the largest drum roaster with energy-saving system present on the market – the TMR 720 – combined with a complete coffee processing plant” says Stefan Schreyögg.

Michelangelo Parro, Sales Area Manager at IMA Coffee Hub and Head of Product Management at IMA Petroncini, has interpreted the customer’s needs right from the start.

“The first time I visited the company’s production site, I was really impressed by the attention Alps Coffee pays to the roasting of its high-quality coffee and the continuous quality control, from the origins of the raw coffee to the definition of the aroma into the cup” Parro says.

“It is therefore a source of great satisfaction for IMA Petroncini to have entered partnership with Alps Coffee. It is further positive confirmation of our ability to respond to the most demanding customers who seek excellence not only in the cup, but also along the coffee production chain, with particular attention to the environment. Our technologies were able to meet the technical specifications of a company attentive to product quality and to the sustainability of production.” Parro says.

“We provided a tailor-made, 360-degree solution for every aspect of the project, simplifying both development and management. The mutual collaboration was a natural consequence of the ideals we share with our client: the sustainability and ecological principles that belong to Alps Coffee are at the core of IMA’s developments. These, combined with our engineering perspective, effectively facilitated a relationship of trust that was established from day one and has since improved,” says Parro.



Alps Coffee chooses the superior quality-roasting technology and flexibility of the TMR roasting model.

TMR roasters guarantee superior quality roasting, reliability, and high energy-efficiency performances. Furthermore, this machine allows to drastically reduce CO emissions into the atmosphere, guaranteeing emission parameters far below the limits set by European regulations. This is possible thanks to the use of a single burner which also acts as a thermal afterburner, combined with the roasting control system – Orchestra – able to auto-tune the heat and airflow parameters to roast high-quality coffee with limited energy consumption.

“Undoubtedly, the clear state-of-the-art software applied to TMR roaster model, combined with our competence in roasting, makes our solutions the most performing in the market from a quality and productive perspective. The precision and accuracy used in our roasters is based on the continuous improvement of our technology, to respond to the most demanding requirements and become more and more sustainable for the environment. In fact, TMR roasters are the most sustainable solutions on the market today”, Parro says.

Sustainable roasting of TMR model is a part of the sustainability roadmap of Alps Coffee.

“The cooperation with IMA Petroncini was based on trust right from the start throughout all the project’ stages, from planning to installation. Since Alps Coffee focuses on a sustainable coffee production chain, we profoundly believe technology is an important added value for the coffee production, especially when it has a respectful approach to the environment. The balance of social, ecological, and economic aspects creates stability and ensures that coffee cultivation becomes sustainable. By promoting Fairtrade and organic product range, sustaining local smallholders, and using low-impact roasting technologies to process the coffee, Alps Coffee contributes to a more sustainable future while producing high-quality coffee”, says Stefan Schreyögg.



TechTaste, The Coffee Interviews, is an initiative which aims to pinpoint the benefits behind the relationship IMA establishes with its customers in the coffee industry, exploring the reasons behind the successes achieved together. Watch the Interview with Mr. Stefan Schreyögg, owner of Alps Coffee, and Mr. Michelangelo Parro, Sales Area Manager at IMA Coffee Hub and Head of Product Management at IMA Petroncini.



The Coffee Interviews

Watch the Interview with Mr. Stefan Schreyögg, owner of Alps Coffee, and Mr. Michelangelo Parro, Sales Area Manager at IMA Coffee Hub and Head of Product Management at IMA Petroncini