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Ideas go on show

In Linz, just two hours by car from Vienna, stands a museum able to offer a truly spectacular show to the thousands of visitors who flock there every year. It is known as the Ars Electronica Center but it would be more appropriate to define it as “the museum of the future”, a scientific and cultural centre where innovation and eccentricity blend in order to survey the possible technological developments in our daily lives.

Impossible not to be enchanted by the shows set up in over 3000 m² of exhibition space dedicated to new ideas, especially during the Ars Electronica Festival, when the Prix Ars Electronica is awarded, and which in 2017 presented projects from more than 100 countries worldwide.

180,000 m²

From the desert
to Mars

A really small country, with truly bizarre ideas. The latest adventure which Dubai is about to embark on is the “Space Simulation City”, an area of about 180,000 m² on which to create a true reproduction of how we could well be living, in the future, on Mars. “Mars Science City” is the name of the experiment. The idea is to attract scientists from all over the world in order to make the project successful.

Food and energy laboratories and studies to find and bring water to the Red Planet; experts will be looking for the best way to achieve the technological breakthroughs needed to make human life possible on Mars.
All this to prepare for the grand finale: the landing on the Red Planet of a space crew in a United Arab Emirate spaceship. When? In 100 years’ time, so we are told.

(Up to)

The second life
of fruit and vegetables

When fruit is too “ugly” to end up on supermarket shelves, it is often thrown away despite being still edible. This produces quantities of wastes often close to 30% of total production. A start-up based in Bremen, in northern Germany, has come up with an original solution to eliminate this long-standing problem: buy the vegetables discarded by the large chains, freeze and dehydrate them and resell them in the form of coloured powders.

Thanks to dehydration, discovered in 1200 by the Inca civilisation, large quantities of fruit and vegetables need not be thrown away and almost all their nutritional value (up to 80%) can be saved. Currently available in banana, mango, pineapple and raspberry flavours – new ones are being studied – , the powders can be consumed within two years from production and can be used in a highly creative way, in gastronomic preparations such as milkshakes or savoury sauces.

3500 B.C.

becomes portable

If fire can be considered man’s first great discovery, then the ability to create one whenever you please could well be deemed among the first great innovations. The appearance of the first pinewood stick covered in a sulphur mixture, which enabled the ancient Egyptians to quickly produce a flame, would seem to date back to far-off 3500 B.C.

This instrument underwent numerous modifications over time, until it finally became the matches we use today, especially the Swedish ones invented by Gustav Erik Pasch in 1844 and which were subsequently further developed by Johan E. Lundtröm. These matches are particularly safe because the “ingredients” are mixed so as to only ignite when rubbed on the surface of the box which contains them.

is #innovative


Croma is fitted with highly innovative technologies for process monitoring and control to deliver coated tablets with specific consistent properties. Real-time monitoring employs a combination of process parameter trends, measurements by PAT tools, and sources of process analytical data that can facilitate decision making and follow-up action.

Pharma 4.0

Croma is developed addressing the Industry 4.0 topic. Digitalization brings added value to drugs manufacturing in terms of agility, flexibility, productivity and costs thanks to the end-to-end integrated system. These principles have inspired Croma, that can work connected in line with a medium-speed tablet press.

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