The MAX project was awarded its prize in the splendid setting of BMW Welt in Munich
The iF Design Award is the prize that Industrie Forum has been assigning since the 1950s to the most innovative industrial design projects at international level.
IMA, world leader in the design and manufacture of automatic machines for the processing and packaging of pharmaceuticals, cosmetics, food, tea and coffee, received the prestigious recognition in Communication category thanks to the MAX project, in partnership with NiEW Design, at a ceremony that took place on 9 March in the splendid setting of BMW Welt in Munich.
MAX aims to redesign the User Interfaces for the control of the Group’s production lines, by creating a new interactive language to apply the principles of User Experience to a System of Industrial Automation, with a view to 4.0.
The project began in 2015 and is still continuing as part of the IMA Digital development programme through which IMA is designing the “smart machines” of the future, when man will want more and more to interact consciously with the technology.
MAX has been developed by applying the “User Centred Design” approach in full, starting from an analysis of data collected by surveys in live user situations on an international scale, including the United States, Canada, France, Poland, Slovenia and Italy, in a way that is functional to the current and potential needs of those working within production processes (line operators, maintenance engineers, fitters, plant supervisors, laboratory researchers, etc.).
IMA’s Research and Innovation, under the direction of Dario Rea, coordinated the MAX project with the suitably structured team led by Paolo Triossi (Automation & Software), Davide Bosi (UX Designer), and promoted by Daniele Vacchi (Corporate Communications Director).
NiEW Design’s team is coordinated by Andrea Violante, working in close synergy with Daniele De Cia, Silvia Ballerini, Bipin Mood, Valentina Marzola, Andrea Cattani, Michele Mariani and Luca Rosati.