A new award for MAX, the IMA Group's human-machine interface

IMA has obtained a new important award from the design and manufacturing industries thanks to MAX, a human-machine interface which helps control production lines.

The ADI (Association for the Industrial Design) Permanent Design Observatory has selected MAX for the publishing on the ADI Design Index 2019.

The volume presented last week in Milan includes a selection of candidates for the prestigious Compasso d’Oro ADI 2020 Award, the world’s most authoritative design award, established in 1954 from an idea by Gio Ponti.

The focus of the MAX system, designed in collaboration with NiEW Design, lies in its flexibility, which makes it adaptable to very different markets, including those which are particularly regulated such as the pharmaceutical sector. It can also allow users to customize their interaction with such a complex product as an automatic machine in order to satisfy different, potentially infinite user needs that can’t be predicted at the design stage.

MAX has received other important awards: it won the IF Design Award 2018 in the Communication category and received a special mention at the German Design Award 2018.

“Receiving yet another prestigious award thanks to MAX, interface-user which helps us to control production lines, is really significant for the Group. Thanks to the MAX digital interface, the connection between machines and the operators that control them can be faster and easier to use”.

A comment from Daniele Vacchi, Corporate Communication Director of the IMA Group.

“After the two German awards, the publication in the ADI Index is yet a further result that makes us feel very proud mainly because it has been achieved in Italy. This digital product has been awarded for its high design quality in the industrial sector, which is  traditionally more concerned with the consumer areas than the design ones. This extraordinary result was achieved thanks to a two-year project through a close collaboration between IMA and some of its international clients, who from the beginning showed a strong involvement in this rich and challenging growth process”.

A comment from Andrea Violante, CEO of NiEW Design.