The event, organized by In.tè, is mainly sponsored by IMA, boasting 50 years of experience in the tea bagging sector and an impressive 70% market share. With a tradition of excellence and a distinctive flair for innovation, IMA is the world’s leading supplier of automatic machines designed for the packaging of tea and herbs in filter bags.
Three days to discover the magical atmosphere of the tea world. An itinerary with a taste of Orient for tea lovers has been planned: this year, in fact, Japan will be the guest of honor. For three days tea will wear Italian style in a fantastic voyage to meet your favorite tea or discovering new flavors, packaged or bulk teas, plain or flavored.
The event will focus extensively on Tea and life style, or on the most suitable tea on different occasions and how to serve it correctly, whether it is at a workplace, a tea-break at a Cafe, at home, during a dinner or a drink.
You will also find curiosities, information on tea-themed trips, international tasting experts, tips and advice about starting a business in the world of tea -from the shop to the tea room-, as well as introduction to professional and amateur courses to make tea the best accompaniment at any time of the day.