IMA Group’s digital transformation project is featured in the latest book by Philipe Kotler, Marketing Guru
IMA Digital, the global project aimed at innovating IMA into a connected Smart Factory and creating digital products and solutions for the industrial world, celebrates a new milestone in its journey.
The project has been included – as a Success Case – in Philip Kotler’s new book “Essentials of Modern Marketing”,which will be presented to the world on November 26th at 3 pm in streaming mode.
Philip Kotler has been named as the fourth “management guru” of all times by the Financial Times, acclaimed as “the world’s leading expert on marketing strategies” by Management Centre Europe, and one of the pioneers of social marketing.
In his latest book, Professor Kotler selects the fifty most brilliant Italian companies – including IMA Group and the IMA Digital transformation project – and, through as many virtuous cases, tells how they have pioneered the history of Italian marketing and digital evolution.
Discussing the IMA Digital project, Professor Kotler analyses its birth and launch, touching the most delicate aspects of the initiative, and narrating its success, as witnessed by the creation of the products and services that today make up the IMA Digital offer.